Scala to Deliver Software with New Amigas

Frankfurt, May 30, 1995 --- "We look forward to working closely with Scala and to deliver Scala software with all Amiga computers," said Manfred Schmitt, President of Escom AG, at a press conference in Frankfurt on Tuesday, 30 May.

Escom AG has recently bought the assets of Commodore International and all rights to the Commodore and Amiga technologies. With its subsidiary, Amiga Technologies GmbH, Escom will relaunch the Amiga computer in September this year, first targeting the creative, video oriented, home and office multimedia markets.

"Together the Scala software and the Amiga hardware technologies offer a powerful and cost effective solution for anyone who needs a multimedia package for home or office use. Scala lets us promote ready-to-use solutions, and not just computers," says Manfred Schmitt, CEO and President of Escom AG, the parent company of Amiga Technologies. "Escom now turns from a PC manufacturer and retailer into a multimedia company. We see this as a key to continued success."

"The Amiga has shown the way and continues to do so, " comments Vice President Jon Bohmer, Founder of Scala, the undisputed leader in multimedia software for the Amiga platform. "No other solution can match the price performance of the Amiga - Scala combination. We will support the Amiga platform in the future and look forward to [a] close relationship with the new Amiga Technologies company."

Adds Einar Haugstad, Vice President of Scala, "Even though the Amiga went out of production a year ago, we have continued to see a constant demand for Amigas, from both new and experienced users."

The new Amiga 4000T will come in a totally new casing, designed by Creative Director Bjorn Rybakken of Bates Strategic Design in Oslo. Rybakken has long been a consultant for Scala and among other things, designed the Scala [Exclamation] logo.

Escom was founded in Germany by Mannfred Schmitt in 1987 and has since grown to become the second largest indigenous European PC manufacturer. (Source: Dataquest) The company provides low cost, high quality PC products through its own European retail network as well as through direct channels. With a group turnover of 1.3 billion USD in 1994, Escom is one of the leading players in the European PC marketplace.

Scala is in the business of Computer Television; using a computer to produce and distribute television-type programming. The company is on of the world's leading developers of computer-based television information solutions. Available in eleven languages, Scala's multimedia tools are distributed in more than 40 countries. Scala was founded in Norway in 1987. Today Scala is headquarted outside of Washington, DC, with international headquarters in Oslo and offices in the United Kingdom, the Netherlands, Denmark and Sweden. Scala's team of software engineers includes most of the people who originally developed the Amiga operating system for Commodore.

Scala's main products are Scala MultiMedia, a software package for production and playback of multimedia presentations, interactive training applications, infotainment and video titling. Scala InfoChannel is for multimedia networking and information distributions. Scala Interactive Television, includes software for the production of Interactive Television content as well as an operating environment for satellite and cable TV decoders.

Scala, InfoChannel and the Scala logo are registered trademarks of Scala, Inc.